Face-to-face refers to direct interaction between individuals in the same physical space.
IDEO: A global design company pioneering in human-centered design, creativity, and innovation consultancy.
Ability to see the difference or similarities between things; perception; cognition.
The Value Proposition is the offering to the customer, and the reason they should purchase a product. It is the offering of value that sets a product, service or brand apart from its competitors.
