A phenomenon in which people are biased against externally developed prototypes or ideas.
Inventor of the first practical electric light bulb, Thomas Edison revolutionized the world with numerous breakthroughs.
The innovation process is a series of steps for translating ideas into marketable products, services, or methods that drive value creation.
Immersion: Deep mental involvement in a task or environment, enhancing focus and creativity.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.
