A phenomenon in which people are biased against externally developed prototypes or ideas.
Innovation Ambition refers to an organization's aspirational goal to advance and implement pioneering ideas that drive transformation.
A customer persona is a detailed fictional character that represents a segmented group of customers, enabling businesses to better understand and tailor their offerings to meet their needs.
Having a growth mindset means to believe that one can constantly develop own capabilities.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.
