A phenomenon in which people are biased against externally developed prototypes or ideas.
IBM is a multinational tech company known for IT services, hardware, and software innovation, including AI, cloud computing, and more.
AI-driven innovation refers to leveraging artificial intelligence to generate new ideas, improve processes, and deliver novel solutions.
Co-Creation is the collaborative process of creating something with stakeholders, customers, or other partners to develop innovative products, services and experiences.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.
