Filtering in innovation: Process of narrowing down ideas based on criteria for potential success and feasibility.
The Value Proposition is the offering to the customer, and the reason they should purchase a product. It is the offering of value that sets a product, service or brand apart from its competitors.
Innovation can be defined as the invention, development, and implementation of new products, services, processes, or organizational structures with the goal of creating value.
Diffusion of Innovation is the process by which a new idea, product, or practice spreads within a society or from one society to another.
