Sustained Innovation is about keeping the business growing through the right innovations.
Acronym for substitute, combine, adapt, modify, put to another use, elaborate, reverse. A brainstorming technique using action verbs.
Comprehensive Innovation: Holistic integration of product, process, and business model innovation to drive systemic change.
Customer Opportunities are chances to meet unfulfilled client needs or enhance their experience, creating value and spurring growth.
Learn how to discover breakthrough innovations by questioning assumptions and exploring unknown problems through the "six Ws" in reverse.