A measurement of future performance; forecast trends within an economy, industry, or a company.
Potential customers are those who have a need and can and will pay for a product or service.
Industry Experts are seasoned professionals with deep insights and specialized knowledge in a specific industry sector.
The rework that will be required from not quite right technical choices in the design and build phase of a digital product.
To effectively execute innovation and develop successful products, companies must conceptualize the product, engineer/architect it, enable user interaction, and design the customer experience. The Outcome-Driven Innovation process enables companies to use Jobs-to-be-Done Theory to conceptualize products that meet customer needs.
Startups have a special relationship with innovation, but it is a risky business. Here are some innovation tips for startups including research, evaluation, pitching, establishing a culture of innovation, scheduling time for innovation, and embracing technology.
Overcoming creative blocks can be frustrating and time-consuming. Woody Bendle suggests using a creative thinking exercise called "What Would Scooby Do?" to break through the creative funk with fun and innovative ideas.