Minimum amount of money to achieve the maximum impact or result.
The Value Proposition is the offering to the customer, and the reason they should purchase a product. It is the offering of value that sets a product, service or brand apart from its competitors.
A graphical representation of the adoption of an innovation over time, often showing the stages of early adopters, early majority, late majority, and laggards.
Erroneous assumptions, problem definitions, and solution hypotheses that are made in innovation and change initiatives.
