Macro refers to a company-wide perspective in innovation.
Shared goals are goals or objectives that two or more parties have agreed to pursue together for mutual benefit.
Kodak is metaphorically known for missing the digital boomed they unknowingly helped to create. "Kodak Moment" once was a reminiscence.
Convergent Thinking: A process of finding a single, practical solution to a problem by focusing on logical reasoning and known information.
