The elements of an organization that drive the way people behave and lead how they make decisions.
Innovation investment is the allocation of resources to develop new products, processes, or services enhancing competitive advantage.
Knowledge is the kind of knowledge that is difficult to transfer but can be learned through interactions and on-the-job experience.
Fail fast encourages rapid experimentation to test hypotheses, quickly discard unsuccessful paths, and pivot to successive iterations.
Understanding cultural norms is crucial for innovation success. Cultural norms, such as individualism or collectivism, and tight or loose cultures, significantly impact the development of innovative ideas.