Raw substances or parts used for producing final products.
Mapping is used in the early phases of innovation to chart out different pathways to focus the innovative work. Can be used to document knowledge or the technological solutions in use.
A fundamental change in mindset and mental models in organizations. Open to explore new ideas, learn, and grow.
The Value Proposition is the offering to the customer, and the reason they should purchase a product. It is the offering of value that sets a product, service or brand apart from its competitors.
