Net Zero Emissions
Blue ocean strategy is Innovation that creates a new market, by creating and capturing demand that did not previously exist.
Customer Segmentation is the process of dividing buyers into distinct groups based on common characteristics to target them effectively.
Output metrics are used to track the performance and success of an innovation strategy after implementation. (e.g., product fit, ROI)
The article discusses when it's best to use an internal crowd versus an external crowd for ideation challenges, including which types of challenges each group works best for and potential issues to watch out for.
