Optimization of processes to reach a set goal or standard.
R&D Innovation refers to the practice of applying new talents, skills, or processes to generate value through the products and services developed by Research & Development.
A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
Developed as a unit, in such a way that it can be used individually to carry out a specific function; an independent whole, not depending on other parts.