Pitfalls

Pitfalls - An innovation project is not an easy task and requires a lot of energy, time, and money. On this long path to create/launch a new product or service, several things can go wrong

More Innovation Glossaries

Blue Ocean

Blue Ocean refers to untapped market spaces ripe for innovation, distinct from 'Red Oceans' where fierce competition turns waters bloody.

Global Innovation

Global Innovation: The cross-border creation of novel solutions addressing worldwide needs and challenges.

Lead Users

Lead Users get into the market earlier than the rest of us, and they are critical for getting really good products and services.

Top Pitfalls Resources