The criteria used to identify and choose ideas that will move forward in the innovation process.
Pitfalls - An innovation project is not an easy task and requires a lot of energy, time, and money. On this long path to create/launch a new product or service, several things can go wrong
Change resistance: The pushback or reluctance to adapt to new processes, technologies, or ideas within an organization.
High risk refers to the potential for significant loss or failure in pursuit of innovation or business objectives.
