The criteria used to identify and choose ideas that will move forward in the innovation process.
The legal rights that protect the creations of the mind, such as inventions, designs, trademarks, and copyrights. They can provide a source of revenue through licensing and royalties.
A product that is new to you + a market that is new to you/ your company.
Loss Horizon is a fixed point in the future of a company, from which onwards they will start to lose market share, revenues, or profit
