Quantitative Research

Quantitative Research

Quantitative research focuses on numerical data and often tries to find patterns and relationships in big sets of data. Statistics is thus used as a way to make sense of quantitative data and tries to find generalizable insights. The goal is thereby often to create a study that can be replicated thanks to its reliability. Quantitative research can be important for innovation purposes to, for example, understand the viability of a new product or service in a broader market.

What is Quantitative Research?

Quantitative research focuses on numerical data and often tries to find patterns and relationships in big sets of data.

More Innovation Resources:

Minimum Viable Product (MVP)

Minimum Viable Product (MVP)

An MVP is a prototype of a product or service that contains basic features to test the product in the market without being fully developed y

Sensing Capabilities

Sensing Capabilities

What are Sensing Capabilities? The skill of a firm in sensing opportunities in the market before competitors. This is often done through the use of data, analytics and technology.

Innovation Diffusion Curve

A graphical representation of the adoption of an innovation over time, often showing the stages of early adopters, early majority, late majority, and laggards.