What is Blue Ocean Strategy? Innovation that creates a new market, by creating and capturing demand that did not previously exist.
Summary of the first four chapters of the international bestseller Blue Ocean Strategy.
Challenge everything you thought you knew about the requirements for strategic success and use this book as a handy tool.
Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth.
What is Red Ocean Strategy? Innovation in the same space as competitors, in the competitive ‘red ocean’ full of ‘sharks’.
What is Radical Innovation? A type of innovation that produces highly differentiated, system-altering creations.
What if you could avoid battling for customers with your competitors? Tap into a Blue Ocean market with the simple Strategy Canvas template and differentiate yourself today.
42 Insights and Interviews with Influencers, Startups, Investors about the cities of the future.
A consultancy specialising in accelerating the digital transformation journey of companies seeking to reinvent themselves and stay relevant.