What is Blue Ocean Strategy? Innovation that creates a new market, by creating and capturing demand that did not previously exist.
Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth.
Challenge everything you thought you knew about the requirements for strategic success and use this book as a handy tool.
Summary of the first four chapters of the international bestseller Blue Ocean Strategy.
What is Red Ocean Strategy? Innovation in the same space as competitors, in the competitive ‘red ocean’ full of ‘sharks’.
What is Radical Innovation? A type of innovation that produces highly differentiated, system-altering creations.
Content ideas generated by A.I.
Conversations with hidden heroes making big societal change.
Stefan Thomke, professor at Harvard, says companies should focus more on experiments instead of intuition.
