Summary of the first four chapters of the international bestseller Blue Ocean Strategy.
What is Blue Ocean Strategy? Innovation that creates a new market, by creating and capturing demand that did not previously exist.
Challenge everything you thought you knew about the requirements for strategic success and use this book as a handy tool.
Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth.
What is Red Ocean Strategy? Innovation in the same space as competitors, in the competitive ‘red ocean’ full of ‘sharks’.
What is Radical Innovation? A type of innovation that produces highly differentiated, system-altering creations.
Aren’t breakthrough innovation and disruptive innovation the same thing? It’s a common question when building innovation strategy.
To tackle some of the biggest challenges we face today, like climate and health, we’ll need to fundamentally rethink our approach to innovation.
Think and collaborate visually anytime, anywhere and on any device to increase collaboration, inspiration and innovation.
Continuously innovate the customer experience of your software through experimenting and learn what users like the most.