Blue Ocean Strategy

Blue Ocean Strategy: Creating uncontested markets to make the competition irrelevant by innovating value and tapping new demand.

More Innovation Glossaries

Internal Collaboration

Internal Collaboration is the process of engaging multiple people within a company to work together on a shared goal or project.

Convergent Thinking

Convergent Thinking: A process of finding a single, practical solution to a problem by focusing on logical reasoning and known information.

Retrospectives

Retrospectives are meetings where teams reflect on a specific period’s events, discussing what worked well, and what could be improved.

Top Blue Ocean Strategy Resources

Red pill or Blue pill innovation

Innovation choices are like the Matrix choices: take the blue pill and stay in your comfort zone or take the red pill and create something new. Find the people who choose the red pill for your innovation team.

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Blue Ocean Shift

Blue Ocean Shift

Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth.

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Blue Ocean Strategy

Blue Ocean Strategy

Challenge everything you thought you knew about the requirements for strategic success and use this book as a handy tool.

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Strategy Canvas Template

Strategy Canvas Template

Plot the performance of your value proposition against competitors or against potential substitutes to develop new strategies.

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