Blue Ocean Shift

Blue Ocean Shift
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Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth.

By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
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