A single strategic thinking question can make you a better marketer by forcing you to consider metrics, ROI, and integrated marketing.
Innovation roadmaps can align innovation efforts with business strategy. Gartner recommends selecting innovation activities focused on valued business outcomes, situational challenges, and best use of existing resources. ITONICS Roadmap tool supports innovation roadmapping.
Innovation practitioners can learn from ancient history when trying to solve modern problems. The book, 1177 B.C. – The Year Civilization Collapsed, by Eric Cline explores various ancient anecdotes that can provide new and interesting approaches for overcoming innovation challenges.
