Social media is more than just a platform for broadcasting messages. In order to unlock the full potential, businesses need to create solutions for customers' social problems, according to Harvard's Mikołaj Piskorski.
Corporate failures at J.C. Penney and Barnes & Noble have uncovered some important brand strategy lessons, including the fact that creating ideas is easy but achieving successful business answers is difficult.
Digital transformation doesn't start or end with technology. It lies in people. Implementing a hackathon can bring employees together for imagining what the future could and should look like.
