Platform thinking involves using a basic architecture to which different modules can be added for mass customization. This approach has been successful in various products and services, including Lego and eBay.
Eight behaviors can kill creative thinking in a group setting. These include negativity, assumption-based thinking, talking excessively, rejecting others' ideas, and more.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
