Virtual reality environments are fertile ground for innovators to test ideas and concepts that could impact the way we live and interact in the future.
Innovation efforts should start by defining the dream or vision, not a plan. A dream tends to be inclusive, unconstrained, expansive, and can be accomplished in a number of ways.
Prioritizing product features is a challenge. Existing frameworks do not provide enough information to quantify the benefits of a feature. Outcome-Driven Innovation (ODI) is a prioritization process based on customer needs.
