7 Examples of User Innovation

7 Examples of User Innovation
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7 Examples of User Innovation

Sometimes, very enthusiastic users of a product or service (so called "lead users") have their own communities and further develop a companies products themselves.

For example there are many people who love cars and as a hobby, customize cars themselves. Car manufacturers can thus benefit a lot from being in touch with these people and understanding, which features could and should be commercialized.

Look at these other examples were innovation was driven by the users themselves.

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