Combining innovation and portfolio management offices can be a successful move for businesses, but effective communication is vital. Here are some tips for creating a communication strategy that works.
Understanding consumer behavior starts with understanding motivation. Feature Benefit Laddering can help show consumers how your products connect to what they want.
Structured, rapid innovation can be a repeatable process that can disrupt your industry all on its own, just like Honda's strategy to end Yamaha's dominance in motorcycle industry with their superior R&D ability.
