7 Storytelling Reasons Why Innovation Fails

Lately, I’ve used “Crossing the Chasm as a reference point in my keynotes and workshops, and it always gets a rise out of my audience. Specifically, I talk about the reasons why the rational, logical approach to innovation often fails (from a storytelling perspective). I’ve come up with 7 reasons. This list calls out the hidden assumptions most innovators inadvertently make when telling their story.

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