Innovation management may seem like a game of luck, with companies rating themselves highly despite lack of success. Accenture's survey shows US executives overestimate their capability to achieve innovation goals, while playing it safe and failing to learn from mistakes.
Innovation and change require a more holistic approach to yield optimal value. Transformation aims to reinvent the organization, while change focuses on making the existing system better.
Agile marketing can enhance project management and communication in the fast-paced business environment, as discussed in an interview with Ryan Doherty, Planview Marketing Director.
