Six tips for making open innovation easier, including enabling and trusting the community, finding your top 1% and understanding what motivates them, and setting ambitious targets.
Recruiting for crowdstorm projects is like marketing a product. Partner with media outlets to build awareness, target your audience with domain knowledge, and provide incentives to engage participants.
The cliché of "thinking outside the box" may not be the best approach to innovation. Instead, adopting constraints and working with available resources can lead to resourceful innovation.