Innovation should reside in the corporate trenches - this is what the author of the article argues. Employees in the trenches are more motivated to innovate and it's easier for them to come up with ideas that solve pressing customer needs.
To create a culture of innovation, leaders need to develop constructive teams and redirect energy towards blue behaviors. Collaboration and creating a safe environment for trying new things are important.
Integrated Venture Engineering (IVE) is an emerging practice that uses a three-step approach to engineer new business systems. This article explains how IVE can solve the flaws of the Lean Startup approach by designing a business as a whole system instead of starting small and building iteratively.
