8 Types of Corporate-Startup Engagement Models with Examples

8 Types of Corporate-Startup Engagement Models with Examples

Innovation-driven corporations leverage startups' technology through mutually beneficial engagement. However, identifying the right model is a major roadblock. This article outlines the eight common types of corporate-startup engagement models with illustrations of benefits, limitations, and examples. The models include Sponsorship, Reverse Pitching, Mentoring, Third-Party Accelerator Program/ Incubator, Corporate Accelerator Program/ Incubator, Corporate Venturing, Open Innovation Challenge, and Partnership/POC. Learn their similarities, variances, and application to choose the best-fit model for your corporation.

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