A group of senior stakeholders responsible for the oversight and governance of the innovation project.
Ground rules are agreed-upon principles that set the framework for behavior and interactions within a group, ensuring a productive environment.
Expectations Management is the strategic alignment of stakeholder anticipations with project outcomes to ensure satisfaction and support.
How to Innovate refers to the process of applying creative ideas to create valuable new products, services, or processes.
Gatekeepers play a crucial role in the innovation process, making 'Go'/'No-Go' decisions at each phase. Their decisions need to be fact-based and objective.