A group of senior stakeholders responsible for the oversight and governance of the innovation project.
A set of techniques and tools for process improvement.
A type of innovation that involves making incremental improvements to an existing product or process in order to maintain its competitive advantage.
At the heart of every exceptional customer experience is a foundation built on genuine insights. By harnessing a deep understanding of customer preferences, emotions, and feedback, businesses can cultivate an experience that not only resonates with the audience but forms a lasting bond.
Gatekeepers play a crucial role in the innovation process, making 'Go'/'No-Go' decisions at each phase. Their decisions need to be fact-based and objective.