A group of senior stakeholders responsible for the oversight and governance of the innovation project.
Geoffrey Moore: An author and consultant renowned for his work on the technology adoption life cycle and the chasm theory in marketing.
The process by which an innovation is adopted and integrated into the mainstream.
Something customers deeply desire, but doesn't exist or they're not aware of as a solution
Gatekeepers play a crucial role in the innovation process, making 'Go'/'No-Go' decisions at each phase. Their decisions need to be fact-based and objective.
