A group of senior stakeholders responsible for the oversight and governance of the innovation project.
A phenomenon in which people are biased against externally developed prototypes or ideas.
The restricting conditions, rules, and boundaries within which something can be developed.
Visual thinking is a way to organize information by using visual formats to represent information.
Gatekeepers play a crucial role in the innovation process, making 'Go'/'No-Go' decisions at each phase. Their decisions need to be fact-based and objective.