A group of senior stakeholders responsible for the oversight and governance of the innovation project.
External factors are elements outside a company that can influence its performance and strategies, such as market trends and regulations.
Innovation Initiatives are structured activities aimed at generating new value through novel solutions or improvements in products/processes.
Virtual work refers to any work that involves computer and diverse telecommunication solutions allowing for remote accessibility.
Gatekeepers play a crucial role in the innovation process, making 'Go'/'No-Go' decisions at each phase. Their decisions need to be fact-based and objective.