Task Unification is used to invent new guitar concepts that tackle the problem of retuning guitars between songs while playing in a band.
Connecting with customers in today's socially networked world is key to winning brands. Mobile, social, relevance, and transparency are four strategies that are critical for success.
Breaking patterns is crucial for innovation as patterns can limit creativity and create resistance to new ideas. Innovators should understand, respect, and improve existing patterns while developing ways to create new patterns that port people from old patterns to new ones.
