A Guide to Effective Co-creation That Drives Innovation

A Guide to Effective Co-creation That Drives Innovation

Co-creation involves working with external audiences to ideate and develop new products or services, creating an environment for generating unusual ideas and approaches. However, it comes with challenges like lack of control, unclear processes, legal regulations, and fear of getting started. To make co-creation sustainable, organizations must evaluate third parties based on four criteria, define specific goals, and use dedicated innovation platforms to ensure transparency and scalability. The process includes setting open innovation goals, testing with safe audiences, identifying target audiences, and encouraging communication and feedback.

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More Innovation Resources:

Using Failure to Spur Innovation

Failure can often lead to success, spurring innovation and creativity. Failing teaches important lessons, helps you see opportunities and expands capabilities.

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Avoid jointly owned IP like the plague

Avoid jointly owned IP like the plague

Joint ownership of intellectual property is often unfair and unworkable. It is important to clearly define ownership in the intellectual property terms and conditions section of cooperation agreements.

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Building the Winning Team for Innovation

Building an innovation team requires knowing your people, focusing on characters, targeting those who can kill your strategy and embracing diversity.

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