Experimentation is the process of testing ideas, concepts and solutions in order to measure their effectiveness and discover new insights.

Experimentation is a key tool for innovators, allowing them to test ideas, concepts and solutions in an effort to find out what works best. By experimenting with different approaches, businesses can determine which strategies are most effective at solving a given problem or achieving a desired outcome. Experimentation involves running trials or tests on a sample of users or customers in order to gauge its potential impact.

The experimentation process allows businesses to quickly identify potential successes as well as areas that may need further refinement before launching into full production. This approach has become increasingly important as companies strive for greater agility and faster development cycles. The ability to quickly assess customer feedback through experiments also enables companies to make better decisions about product design and feature prioritization, resulting in higher customer satisfaction rates.

Experimentation isn’t just limited to products – it can be used across the business in areas such as marketing campaigns, pricing structures, operational processes and organizational structures. Through experimentation, organizations can gain valuable insights into how people interact with their products and services, enabling them to optimize their offering for maximum performance and success.

The refinement of an idea by testing different versions of a product or service. Experimentation is very important for innovation, because it allows the innovators to learn, receive constructive criticism, and save money by entering the market with a product that is already proven.

Related Keyword: Testing, Trials, Agility, Optimization