All You Need To Know About Roadmapping In Innovation

Innovation roadmapping is a structured and simple overview of temporal and logical correlations relating to technology that offers a quick and effective opportunity to identify new technologies and embed them in a company's strategy. The roadmap supports focus on certain innovation activities, thereby facilitating strategic prioritization. There are four types of roadmaps, namely technology, product and innovation, integrated, and company-wide roadmaps. The basic structure of a roadmap first differentiates between three main levels. A roadmap promotes communication in a company and therefore is not just a tool for management. Idea campaigns can be derived from the trends and drivers developed for the roadmap. Dedicated software solutions, such as ITONICS Roadmap, can enable holistic forecasts for future technology and product developments.