Amazon innovation culture relies on these 5 rules

Amazon innovation culture relies on these 5 rules

Amazon's commitment to innovation has driven its growth from a humble online bookseller to a trillion-dollar e-commerce titan. Five key techniques are driving this success: (1) the 'Day 1' philosophy, which focuses on maintaining excitement and vitality in business, (2) starting with the customer and working backwards, (3) using six-page memos to develop ideas, (4) never standing still, evolving the business model and investing in new technologies and capabilities, and (5) using the two-pizza meeting rule to keep meetings focused and contained. These techniques are keeping Amazon nimble and ready to make quick decisions to satisfy customer demand.

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