Innovation is often viewed as a fad, but it is a crucial tool for growth and differentiation in a rapidly changing market.
The build-measure-learn feedback cycle is a crucial component of innovation that involves developing and testing small product ideas to determine their viability and success.
Disruptive innovation is rare among established industry players because they are comfortable with current practices. Incremental innovation is easier and fits within existing frameworks. Companies seeking disruption should consider creating new businesses.
