Innovator: An individual or entity that introduces new ideas, products, or methods to drive progress and create value.
Early Adopters are the second group, after Innovators, to use new products, influencing its market acceptance and further diffusion.
The rework that will be required from not quite right technical choices in the design and build phase of a digital product.
Vertical Integration is often referred to as a strategic move made by a company wanting to move from the production end to sales end.
