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Benefits of incremental innovation

Researchers looked at Apple’s innovations over the years and highlight the importance of incremental innovations

Apple is often noted for its innovation; its iPhone and iPod are well-known examples of successful innovation by an established company.  But a paper by Thierry Rayna (London Metropolitan Business School) and Ludmila Striukova (University College London) makes an interesting argument: that one thing Apple’s innovation history illustrates is the challenges of being a first-mover in a technology market.

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