Brand Experience Strategy Mistakes - Even though “It’s Just a Blog!”

Brand Experience Strategy Mistakes - Even though “It’s Just a Blog!”

Not having a blog on your website can translate to fewer opportunities to connect with and add value to prospects and customers, resulting in missed sales opportunities. If your business does have a blog, it should be updated regularly with valuable content. Sporadic updates convey that there is not much of value to share, or worse, that the brand is behind the times or ignores its brand experience.

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More Innovation Resources:

Innovation Methods: the What, Why and How

Innovation Methods: the What, Why and How

Innovation methods are important for achieving systematic and valuable innovation. This article provides insight on the most common methods and how to choose the right one for your organization.

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B2B vs B2C: A very different circular business model challenge

B2B vs B2C: A very different circular business model challenge

Circular business models have different options for B2B and B2C. B2B provides more transparency to track recycled material, while B2C can impact ethical standards of product buying decisions.

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Innovation Strategy - Exploiting 2-D Diversity

Innovation Strategy - Exploiting 2-D Diversity

Exploiting two-dimensional diversity in an organization is crucial for successful innovation strategy, as diversity empowers employees to share and create new ideas.

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