Comment mettre en place un processus d'innovation

Innovation and transformation leaders face the challenge of generating growth opportunities. To create value for customers, innovation leaders need to measure performance resulting from innovative ideas to accelerate a company's growth. The best way to do this is to have a better-managed innovation process with defined and measurable objectives. Empathy is essential when seeking to understand the beneficiaries of innovation through in-depth research of their needs. Innovation leaders need to anticipate how the innovation process will be managed and must involve the entire organization in the process. Collecting and evaluating proposals, confirming feasibility, and developing pilot projects are key steps in the innovation process. A company must measure any investment made in innovation to remain in a leading position in its market.