Innovation isn’t always easy. Turning your idea for a new product, process or service into something people need, want and will pay for can take time, effort, resources, and your resourcefulness. I think of innovation like a jigsaw puzzle: it has many, many pieces and it’s not clear how they’ll fit together, or what the final picture will look like, but there’s no box with a picture on it! The pieces include the technology or other knowledge you want to share or protect funding and finance standards, regulations and laws potential partners and staff supply chain and marketing and sales. No matter how well you understand your own idea and the science or technology behind it, you can’t possibly know which pieces to pick up first. That’s where Innovate UK comes in. Ask for success Entrepreneurs who ask for help are more likely to succeed. Those with a strong network of mentors and peers will make more informed, wiser decisions. As Innovate UK’s regional manager for the East of England, I see the pieces of that jigsaw, from Luton to Lowestoft and from Peterborough to Eastbourne, that give the region such great innovation abilities and potential. We have a great range of innovative businesses, large and small. Along with people who are willing to share what they’ve learned on their own journeys to success. And the knowledge within our region’s universities, innovation centres, and research organisations. These are all pieces in the puzzle too. Innovate UK is here to guide you. All you need is the idea we’ll help you piece the rest of the puzzle together.