Maximizing the ROI of innovation requires understanding the value of front-end ideation activities beyond direct financial returns. Companies should focus on non-financial metrics like engagement and collaboration to measure the effectiveness of innovation efforts.
Canadian tennis association rose from oblivion to top ten in less than ten years through strategic questioning.
Strategic Portfolio Management (SPM) can help organizations maintain an effective strategy under uncertainty. SPM enables companies to make better-informed investment decisions, identify new growth opportunities, and prioritize outcomes that align with the company's strategy.
