Innovation should be viewed as a way of life, not just a transactional activity for emergencies. It's about becoming indispensable in the roles we fill in our customers' lives, rather than just filling their needs.
Social media is more than just a platform for broadcasting messages. In order to unlock the full potential, businesses need to create solutions for customers' social problems, according to Harvard's Mikołaj Piskorski.
The author lists 21 things they don't understand about social media, including the popularity of stale quotes and the fascination with bacon.
