Employee-created videos can be effective for social media distribution, but only when they are genuine and unscripted. When videos focus too much on commercial or character-oriented aspects, they can come across as disingenuous and ineffective.
Innovation requires a combination of form and function. Taking a dispassionate view of what customers need and marketing your products well is just as important as the design.
Innovation will be faster, better, smarter and done with partners in the future. We need to use data, new technologies and ecosystems to survive.