Customer Service Lessons from Innovative Brands

Customer Service Lessons from Innovative Brands

Predictive analytics can help businesses anticipate customer needs before they even realize them. By using search terms relevant to their products or services, businesses can connect with potential customers with an immediate need. This approach is highly effective, especially when businesses pay attention to what customers are saying about their competitors and then offer something unique and useful. Companies that have embraced predictive analytics have seen exceptional results, such as Netflix's House of Cards and Tesco's Clubcard program. Social media is an excellent platform to engage with customers and gain insights that can help businesses thrive.

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More Innovation Resources:

Sprinkling innovation responsibility like pixie dust

Sprinkling innovation responsibility like pixie dust

Many corporations struggle with innovation because there is uncertainty about who is accountable for it. Companies need to identify who has the responsibility and authority to conduct innovation.

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Building the Innovation Business Case

Building the Innovation Business Case

The Innovation Business Case requires a structured approach to build up a compelling case for new ideas, reducing uncertainty and increasing stakeholder commitment.

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How to Be More Creative Amid Change - Stretch Yourself

How to Be More Creative Amid Change - Stretch Yourself

Participating in events like Freelance Exchange of Kansas City's 2010 Portfolio Showcase can be a creative experiment for organizations, as it forces them to approach their marketing from a new strategic perspective.

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