To succeed in emerging markets, companies must challenge assumptions and prioritize customer insights. McKinsey Quarterly shows how to develop winning products for these regions with three key insights.
Elon Musk is a serial entrepreneur with a big vision for space exploration and clean energy. He has set out to make a big impact and bypassed conventional channels.
Innovation often follows a pattern with three counterintuitive lessons: stop trying to do what others can't do, seek cognitive entrenchment, and embrace concepts instead of technology.
