Designing a culture of innovation: The behaviours of successful innovators

Innovation is key for businesses that want to stay ahead of the curve. However, successful innovation doesn't happen by chance. The secret to creating a team that can push innovations through every stage of development lies in selecting members with specific strengths and skills. Specifically, you need individuals who can play one of four critical roles: Generator, Conceptualiser, Optimiser, and Implementer. Without a good balance of these roles, your team may struggle to achieve success. For example, a team without a Conceptualiser may lack the ability to look at different approaches to a problem, while a team without an Implementer may struggle to bring an idea to life. To develop a culture of innovation, businesses need to identify and recruit individuals with the right mix of strengths and skills, and ensure that their team is balanced across each of the four critical roles.