Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Equity: Ownership interest in a business, signifying a claim on assets and earnings.
Outcome-Based Innovation focuses on the results rather than the features or benefits of a new offering.
Design Process: a structured framework for creating solutions, involving research, ideation, prototyping, testing, and refinement.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
