Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
A group activity that involves generating a large number of ideas in a short period of time, often using techniques such as freewriting and lateral thinking.
Portfolio Management refers to the centralized management of a group of projects in order to achieve strategic business objectives.
Innovative companies consistently integrate novel ideas and technologies to create market-leading products or services.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.