Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Visual thinking is a way to organize information by using visual formats to represent information.
A user journey map, also called customer journey map, is a visualization of a user's interactions with a company.
Creative concepts, products or practices that have not been adopted before and that are intended to be useful.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
