Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
The practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the internet.
Design Thinking Process is an iterative methodology for creative problem solving that involves empathizing with the user, defining the problem, ideating solutions, prototyping, and testing.
The ethical concept that provides direction and motivation to individuals, and society as a whole, guiding behavior.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
