Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Follow Up: The act of engaging further after an initial interaction to advance a task or relationship towards a desired outcome.
The process of learning new skills or of teaching workers new skills.
Hypotheses are testable predictions guiding validation in the innovation process.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
