Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
The increase in a company's sales is commonly referred to as revenue growth.
Idea Generation is the first part of any innovation process. Idea generation is the process of coming up with new, creative concepts or ideas. It focused os generating ideas with methods like brainstorming, research and exploration.
Visionary Leadership is a leadership style that inspires a team, company, or industry to move ahead into the future. Visionary leaders...
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
