Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Discover and capture the needs of your customers through various feedback and data collection methods.
Sensemaking is the process of working to understand the deeper complexities of the world to see what is 'true' for a person.
Using a long-term strategic plan, a company aims to align its resources and execute initiatives that target future opportunities.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
