Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Growth strategies are methods businesses use to expand market share, revenues, and competitive standing through organic or inorganic means.
Consumer insights are actionable understandings of consumer behavior used to inform business decisions and strategy.
Self-disruption is the process of a company recalibrating its strengths through the identification and capitalization of emergent opportunities, thus disrupting its own operational paradigms and product portfolios.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
