Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
The culture that exists within an organization, which is established by its leadership and perpetuated by a variety of processes.
A problem-solving approach that involves exploring a problem from different angles and considering unconventional solutions.
Framing is the process of shaping perceptions and decisions by presenting information in a particular way to influence innovation.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
