Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Innovation Leaders: Individuals driving organizational change through pioneering strategies and creative solutions.
The perfect and concise definition for a ReallyGoodInnovation.com glossary article about the term "Toolkit"
Companies that have grown large from company founders ambition and often focused on solving one or several related problems.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
