Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Simplification reduces the number and diversity of products or services, functionalities, features to make it less complex and cheaper.
Disruptive Innovation: A novel product/service that upends markets by displacing established leaders and reshaping industry dynamics.
The values, behaviors, and practices that support and encourage innovation within an organization.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
