Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Disengagement: A decline in interest or involvement in an initiative or task, often leading to decreased productivity and innovation.
Recycling is a process to convert waste into new materials and objects.
Study of the nervous system (brain & spinal cord) through methods and technologies to understand its structure & function.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.