Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
The knowledge, abilities, and attitudes that enable individuals to contribute to the innovation process.
Relationships between businesses formed to pursue common opportunities that neither company could achieve alone.
Acquisition: A business strategy where one company purchases a majority stake in another to boost growth and market presence.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.