Digital Transformation versus Digital Strategy

Companies must be prepared to do business in a digital way for the digital age or be at risk of losing their entire business. Innovators with advanced digital strategies are capable of re-imagining entire industries from the ground up, and companies must close the expectation gap by changing how they think and operate. The five questions to ask when re-imagining a business from scratch are based on all of the advances in people, process, technology, and tools. It is essential for companies to become like technology companies and focus on interfaces to create better experiences with the available tools and approach the idea of designing a company to utilize all the advances available to avoid being outperformed by competitors.