Digital Twins: A Smarter Way of Commerce

Digital Twins: A Smarter Way of Commerce

Digital twins, originally used in manufacturing, are now being applied in digital commerce, allowing for more accurate and comprehensive product representations. Customers expect quick and easy access to information about products, and digitizing products is necessary for success. Digital twins can help establish accurate digital representations of products that keep track of user reviews, dimensions, shipping weight, and can adjust voice and language based on the customer. They are reusable and scalable and can easily connect to new sales channels. Utilizing digital twins in a digital sales strategy centralizes product content and creates good digital representations of products that help you sell well across various channels.

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May the 4th Industrial Revolution be with You, Part 3: ‘Domo Arigato, Mr Roboto…’

May the 4th Industrial Revolution be with You, Part 3: ‘Domo Arigato, Mr Roboto…’

Standard Bank in South Africa is set to close 104 of its branches resulting in 1,200 employees losing their jobs due to disruption from new digital banking alternatives.

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The Pros and Cons of Banning Laptops in Meetings

The Pros and Cons of Banning Laptops in Meetings

Using laptops in meetings can offer easily accessible information, video conferencing opportunities, and aid in project management, but can also lead to distractions and lack of etiquette.

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How Value Co-Creation can Boost Your Innovation Process Significantly

How Value Co-Creation can Boost Your Innovation Process Significantly

Value co-creation is an innovative and interactive process between customers and organizations that aims to increase the value of a product or service. The engagement of individual actors over time is key to success.

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