Elements of a Successful Innovation Roadmap

Innovation is crucial for any business to stay competitive. However, many companies still struggle to develop a systematic approach to innovation. This is where the Rapid Innovation Cycle comes in. This structured approach provides a repeatable process for innovation, allowing individuals to contribute more and organizations to look beyond themselves, all leading to a higher success rate. This article discusses the four key phases of a Rapid Innovation Cycle - Define and scope the innovation opportunity; Discover new ideas; Develop design concepts for experimentation; Demonstrate the innovation through piloting and prototyping. By following this process, businesses can precisely identify unmet customer needs, generate viable ideas and learn fast and cheap about their viability.