Immersion: Deep mental involvement in a task or environment, enhancing focus and creativity.
A comprehensive prototype is a model of a product or system that contains most or all of the attributes of the final product, allowing it to be tested for functionality.
A controlled environment in which organizations can test and experiment with new technologies and ideas without the risk of failure.
A customer persona is a fictional representation of a business’s ideal customer, based on data and research, to guide product development.