Check out how flexibility and opportunity seeking led the companies to where they are today.

The ability to change direction is at the heart of innovation. Innovators are rarely stuck in their ways, they are always willing to change and then change again.  The message for would-be innovators is clear: be flexible enough to change. Today’s successful product range is tomorrow’s failure. If you see an opportunity follow it.

Consider the story of Wrigley’s.

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