Imagination is the ability to form new ideas beyond current reality's constraints.
Innovation capabilities are the skills and assets a company leverages to develop novel products, services, or processes.
Critical capabilities are the essential skills and competencies a company must develop to thrive in its industry and market.
Gaining feedback from your customers on your product benefits your product development and future offerings.
How to Spark New Ideas and Create Your Company’s Future- A guide for mining the imagination to find powerful new ways to succeed.