Imagination is the ability to form new ideas beyond current reality's constraints.
Key performance indicators are measurable values that indicate how efficiently an organization is achieving its key business objectives
Cost of Innovation: The total financial expenditure required to discover, develop, and bring a new product or service to market.
A funnel represents the journey potential customers go through, from first contact to final purchase, narrowing at each conversion phase.
How to Spark New Ideas and Create Your Company’s Future- A guide for mining the imagination to find powerful new ways to succeed.