Imagination is the ability to form new ideas beyond current reality's constraints.
Digital Transformation is the process of leveraging digital technology to create new or modified business processes, products, services, and experiences that can help organizations increase their efficiency, effectiveness, and competitive advantage.
A product that is new to you + a market that is new to you/ your company.
Innovation ROI is the financial return from investments in new methods, products, or ideas, relative to the costs of the innovation.
How to Spark New Ideas and Create Your Company’s Future- A guide for mining the imagination to find powerful new ways to succeed.