Forest Blog: Why Do People Take Jobs in Innovation?

Establishing innovation programs in organizations is quickly becoming mandatory for survival in today's market. Despite this, large corporations are still working to launch successful innovation programs, with formal innovation efforts being cancelled in some sectors within the first eighteen months. Corporate innovation may seem like an uncertain career proposition, but the top five reasons why most innovative leaders pursue this career path are their eagerness to grasp new concepts and be challenged intellectually, a desire to make a lasting impact at the company, a passion for partnerships and building bridges, being drawn to the challenge of making change in a large organization, and a desire to build things from scratch.