Forget Best Practice, It's All About Next Practice

Forget Best Practice, It's All About Next Practice

Best practices cannot be simply copied for success as they are highly individualized. The term next practice is important when it comes to digital transformation because existing practices are no longer applicable in the revolutionary age we are in. Therefore, we should forget the old methodologies and look for new ones that help build a unique leading practice that cannot be copied. The article lists emerging and next practices that are important for digital transformation, including a reference to David Rogers' book on five key domains of strategy that describe the landscape of digital transformation for businesses today.

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Creative Ideas - Creativity and Tension with Luke Sullivan

Creative Ideas - Creativity and Tension with Luke Sullivan

Copywriter and creative director Luke Sullivan emphasizes the importance of cultural tensions in generating creative ideas for advertising.

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3 Ways You Might Be Over-Collaborating (and How to Fix It)

Collaboration is essential for successful business, but over-collaboration can be detrimental. Avoid CC’ing too many people, overmeeting, and using too many tools to boost productivity.

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Online brainstorming sessions: The beginner’s guide

Online brainstorming sessions enable teams to generate new ideas, explore possibilities, and collaborate in real-time. In this blog post, you will learn how to organize an online brainstorming session, including the advantages of using this approach, selecting participants, setting up the playing field, and next steps after brainstorming.

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