General Mills' Open Innovation Initiative

General Mills' G-WIN (Global Worldwide Innovation Network) initiative is about connected innovation, which involves leveraging the global pool of scientists, engineers, and other creative individuals for problem-solving and product development. The G-WIN portal is designed to match General Mills' top business needs with the right talent. The objective of the program is to build a rich pipeline of new products and product enhancements that deliver high levels of taste, health, and convenience to consumers. General Mills is committed to creating mutually beneficial external partnerships by building eco-systems of partners who work together to develop new products, solutions, ideas, and technologies.